You are a financial consultant and your company has been asked to help with the
following queries from a client who is considering investing in MDM plc, a medium sized quoted company.
1. Which ratios should the client use if he wanted to assess the profitability of
the company? (Guide approx. 400 words) (20%)
2. Which ratios should the client use if he wanted to assess the riskiness of the
company? (Guide approx. 400 words) (20%)
3. Your client knows that MDM are considering a project which will cost €200
million. Advise the client on the different possible ways of financing this
project, clearly explaining the benefits or otherwise of each method.
(Guide approx. 1000 words) (40%)
Guidance Notes for Assignment
(a) In essay format and must be structured, with separate sections and preferably headings
(b) Your reference list should indicate that you have considered a number of these sources. Much of your source material may be more recent but you still must reference the newspaper, journals or website.
(c) Any material that quote or refer must be reference fully giving details of its source, author etc.