Course Case Analysis Guidelines
- Log in to Harvard Business Review to purchase and read the Course Case.
- Prepare a 5 page, double-spaced, analysis utilizing the outline provided. The analysis must be five pages. Your printed cover page will be page 6 and your Executive Summary will be page 7 in TOTAL.
- The analysis is due at the start of class on the assigned date. Failure to submit on time will warrant a deduction of twenty No excuses will be accepted.
- No outside research is allowed. The analysis is to be conducted solely on the student’s individual perspective and class discussions.
- Each PAPER submitted analysis must have a cover page which includes the student’s name.
- Each ELECTRONICALLY submitted analysis must not include the cover sheet and must be named as a file containing the student’s name (ex: janedoe.docx).
- There should be no identifying notes throughout the analysis itself (i.e., do not use your name in the header, etc., throughout the paper).
- Executive Summary
- One page summary of the main highlights of your analysis
- Company History (brief)
- Industry Analysis
- What industry does this organization compete in?
- What are two trends in this industry?
- Identify at least two OTHER key players in this industry?
- List one strength and one weakness of each key player.
- Strategic Analysis (SWOT)
- Discuss the most significant Strengths, Weaknesses, Opportunities, and Threats for this organization according to the case. You should have at least two of each.
- Fully explain each component.
- Problem Statement
- Clearly state what you’ve identified as the most significant issue facing this organization.
- Remember: there may be more than one. Each student should concern themselves with what he/she feels is most significant FROM THE CASE.
- Develop a list of alternatives to solve your stated problem statement WITHOUT judging them
- For EACH alternative, answer:
- How does this option fit with the mission and objectives of the organization?
- Will the culture or values of the organization change if this alternative is selected? Why or why not?
- Make a recommendation that your analysis supports.
- Explain what the long-term impact will be.
- Explain why this course of action will solve the problem.
- The solution you propose must solve the problem you identified
Critical Thinking Rubric MGMT 495
|TRAIT||Exceeds Expectations||Meets Expectations||Does not meet Expectations|
|Introduction/ Executive Summary||Thorough summary of case study highlighting significant factors of application research and SWOT analysis||Introductory summary highlighting minor factors of application research and/or SWOT analysis||Poor or no summary submitted|
|Identifies and Summarizes problem at issue||Identifies not only the basics of the issue, but recognizes nuances of the issue||Identifies the main problem and subsidiary, embedded, or implicit aspects of the problem||Does not identify and summarize the problem, is confused or identifies a different or inappropriate problem|
|Use of SWOT Analysis as Evidence of Critical Thinking||Excellent detail in SWOT analysis. Writing is characterized by clarity of argument, depth of original insight, and compelling arguments related to strengths, weaknesses, opportunities, and threats. Should include unusual insights. Arguments are well supported using references.||Some critical thinking is evident, but SWOT tends to address peripheral issues. Technically concise, but could be improved with more creative thought.||Poorly developed SWOT. Analysis does not address necessary components. More analysis and creative thought needed.|
|Global perspective and position||Understands multifunctional global issues. Argues pro and con Effectively. Demonstrates value of information.||Presents a narrow/limited perspective of international/global issues Briefly cites data/information Recognizes basic content||Misconstrues issues
Show little or no grasp of international/global issues
|Quality of evidence||Observes cause and effect and addresses existing or potential consequences. Clearly distinguishes between fact, opinion, and acknowledges value judgments||Examines the evidence and source of evidence, questions its accuracy, precision, relevance, and completeness||Merely repeats information provided, taking it as truth or denies evidence without adequate justification|
|Each alternative suggests clear action. A few thoughtful alternatives are offered for each problem.||Only one adequate alternative is offered.||Only one set of solutions is proposed for all problems. Some problems are not addressed.|
Recommended Course of Action
Recommendations are directly responsive to problems and provide effective, efficient, feasible recommendations. Responsibilities for actions are included.
Recommendations are adequate but need attention regarding who will implement them, how they’ll be implemented, and what needs to get done.
Recommendations suggest simple solutions (such as outsourcing or hiring consultants) and are vague, unrealistic, expensive, too complex, or not related to problems.
|Conclusions, implications, and consequences||Objectively reflects upon own assertions||Identifies and discusses conclusions, implications, and consequences||Fails to identify conclusions, implications, and consequences of the issue|
|Grammar||No grammatical errors exist||Some grammatical errors exist but generally don’t impede meaning||Numerous grammatical errors exist and impede meaning|
|Mechanics||Report has no punctuation, spelling, or capitalization errors.||Report has some punctuation, spelling, or capitalization errors.||Report has numerous punctuation, spelling, or capitalization errors.|
|Sentences and Style||Sentences contain no errors and are diverse and sophisticated. Style is concise and professional. The report has clearly been edited and proofread numerous times.||Sentences contain some errors but don’t impede meaning. Style is generally concise and professional, but some additional editing is warranted||Sentences contain numerous errors and impede meaning. Style is not concise or professional.|