Marketing Campaign

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In recent years fashion brands have had to become far more creative in the way they communicate their brand message to potential customers. The purpose of this task is to investigate and analyse the promotional campaigns of a major fashion brand over the past two years. Do not limit yourself to Australian campaigns only; consider how the fashion brand has been represented in the UK, USA, Europe or Asia. In analysing the campaigns, you need to consider the following questions:
• What do you believe was the objectives of these campaigns?
• How effective do you feel these campaigns have been in delivering their goal?
• What tactics can you identify?
• How original or engaging do you feel the campaign to be?
You should evaluate all aspects of their campaign including:
• Traditional PR
• Advertising
• Celebrity endorsement
• Social media
• Viral marketing
• Visual Merchandising or Exhibition
• Events

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