Journals Marketing Management and Strategy

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Journal entry: Students are required to read assigned articles during the semester and keep a journal. The objectives of keeping a journal are to organize thoughts and think critically, and be prepared for the class discussion. The journal entry can be done using a word file (or google doc). The journal entry on each article should consist of (a) summary or analysis of the content of the article, (b) critical thinking related to the article (e.g., criticism, examples), and (c) one good question to raise in the class (Be prepared with your own answer for the class). Each entry should have a minmum of 200 words. Please keep your class note in a separate file or in a separate section of the file if you desire to keep the note in the same file so that I know you have completed the journal entry before the class. A word file that contains entires on all articles.

I have 10 articles that I will uphold it for you and also, I will send it to you my friend’s answer as the example but please do not write like her answer also, do not use any sources use your own words and the articles. please follow the instruction and use simple words

(a) summary or analysis of the content of the article,

(b) critical thinking related to the article (e.g., criticism, examples), and
(c) one good question to raise in the class (Be prepared with your own answer for the class).
*Each entry should have a minimum of 200 words

*The articles:

1/ The truth about customer

experience (HBR, Sept 2013)

2/ The one number you need to grow (HBR, Dec 2003)

3/Pricing & psychology of consumption (HBR, 2002)

4/· The elements of value (HBR, Sept
2016)

5/ How to stop customers from fixating on price (HBR, 2010)

·

6/ The new sales imperative (HBR, March/April 2017

7/ If brands are built over years, why are they managed over quarters (HBR,

July 2007)

8/ Creativity in Advertising: When it works and when it doesn’t. (HBR, June

2013)

9/ Health care’s service fanatics (HBR, 2013)

10/ To keep your customers, keep it simple (HBR, 2012)

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