International Trade Individual Assignment

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The Assignment Brief:
Choose one multinational company (MNC) with manufacturing activities with any nationality. This MNC can be small, medium, large or very large from any country. This company can be famous or unknown, but the information about this MNC should be publicly available in English. Collect required data about this company from valid sources such as the company’s annual reports, the company’s press release, the company’s website, industry databases, academic case studies, market research reports or news by reliable broadcasters. You can focus on International Trade activities of this MNC either in one foreign country or more than one countries. Use this collected data about the company to discuss the company’s:
A) Export/Import activities/strategies;
B) Possible International Licencing or Franchising activities/strategies; C) International Marketing activities/strategies;
D) International Supply Chain strategies/activities; and
E) International Manufacturing Strategies/activities.
You need to enrich these factual data from the company with relevant theoretical discussions (Export/Import theories, Licencing/Franchising theories, Marketing theories, Supply Chain theories, and Manufacturing theories). For example, you should discuss what theory says about the possible alternative international manufacturing strategies, then provide evidence from the company to show which of these strategies are actually being used in this company. You should talk about the advantages of the strategies (Export/Import strategies, Licencing/Franchising Strategies, Marketing Strategies, Supply Chain strategies, and Manufacturing strategies) that the company uses at the moment. You may propose new strategies if you think the company could select better strategies than its current strategies. If for instance, this MNC does not have any international Licencing or Franchising activities/strategies, do you recommend to this company to have some international Licencing or Franchising activities/strategies? Why?

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