Corporate Communication

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How is corporate communication essential to fostering and managing a culture of innovation?
When would top-down communication be preferable to bottom-up communication? When might the converse be true?
Are there instances when communication of either kind would be acceptable or when would a blended communication plan work best?
Give examples where appropriate.

The paper must follow current APA edition formatting with a cover page and reference page.
The paper is to be written in 12-point font, and should be double-spaced.
The paper should be at least 3 pages in length.

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