Write a report on corporate branding. choose three corporate brands and write a comparative analysis of their corporate brand strategies. Any type of corporate brand can be chosen, e.g., companies of any size and from any sector (e.g., high-tech, banking, food and drink, not-for-profits, multinational corporations, small and medium sized enterprises, etc.). The three corporate brands can be from the same sector or from different sectors.
-Summary: A brief description of the contents of the report (one paragraph) -Main body of the report: use appropriate sub-headings -Conclusions and recommendations -References (use Harvard Style Referencing)
Please use Corporate Brand Credibility Criteria
use an appropriate theoretical framework for their analysis of corporate branding. Students are recommended to look for and find relevant theoretical frameworks in the recommended journals for this module, e.g., Corporate Reputation Review, Journal of Brand Management, etc.