Case Analysis: Crescent Pure

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Case Analyses The case method requires that students have read and prepared cases in advance. Cases are often used to explore a certain theory or model. Theories are provided within the text of the case itself or in supplementary readings. While students should prepare all cases, a written case analysis should be prepared by each student for the cases assigned. A proper case analysis is short (no more than 4 or 5 pages), well-organized, and applies a conceptual model(s) to the issues presented in a case. Do not spend time just rewriting background information that is already contained in the case. I can read the case for that information. I also look very closely to the “little” things such as spelling, grammar, punctuation and sentence structure. All of those little things will also impact the grade you receive on an analysis. Content Suggestions for Case Analyses: For those who do want to go beyond providing the minimum requirement for the case analyses, below are suggestions for accomplishing that task. State the problem. Begin your paper with a statement of the main problem. Your problem statement should not be an exhaustive list of everything that is wrong. Rather, it should be the central issues around which all else are organized. Analyze the problem. This is where you identify relevant facts from the case and apply a conceptual model to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any assumptions that you’ve made. Provide evidence from the case to support your analysis: use quotes, numbers, and facts from the case or other sources. Analyze the problem using a conceptual model from the readings or lectures. Apply the conceptual model fully and explicitly; don’t “cherry pick.” Cite your sources. Draw a conclusion and provide specific recommendations for action. Provide the results of your analysis. What are your main conclusions? What should be done next? Some cases call for a specific decision or specific actions that need to be taken, while others do not. However, most cases at least call for an explanation of “what you would have done” in the situation. Provide specific recommendations that logically follow from your analysis of your problem statement. Final Examination/Project A final examination will test your grasp of the materials discussed in class and in the assigned readings. It will consist of a project that will be explained later. Quiz There will be a quiz given during the final day of the semester. It will consist of an assignment worth a total of 5 points. No makeup quiz will be given – so please don’t ask, or remember that the answer is no.

Theoretical ƒ A person reviews the case and provides their opinion as to whether something worked or did not work. ƒ This provides good conversation, but does not really help the company. Practical ƒ A person reviews the case and provides concrete recommendations on how to solve the problems. ƒ This can actually help the company fix whatever is broken. 1. State the problems or problems that exist within the company. 2. Provide an analysis of each of the problems that you previously stated. 3. State the potential solutions for each problem and the advantages and disadvantages of implementing each solution. 4. Clearly indicate which of the solutions you believe the company should use. 5. Explain why you chose the solutions that you selected. Preparing a Practical Case Analysis A CONCLUSION IS NOT NECESSARY

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