Airline and airport management Airline Route and Fleet Planning

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Choose an Airline business model based in the GCC or otherwise: full service or low cost carrier (LCC) or a freighter airline. This is an airline of your choice, with airline name, branding, product, type of service, traffic, revenue, costing, operating hub, etc.

Conduct a full analysis to plan for the routes and fleet of your airline: e.g. long haul, ultra-long haul or short haul route types (or all combinations of routes)

  1. the type of aircrafts to be used, limited to a maximum 2 types. Specific aircraft types e.g. Narrow bodies for LCC or wide bodies for long haul operations (personal note: use B787-8,9,10 and b737-700,max,900 or Airbus 350/330 family and 320 family considering Duel rating between the wide body/narrow body aircrafts)
  2. aircraft characteristics both from a business (Revenue and Cost) and operations (Performance) perspective
  3. route characteristics e.g. Point 2 Point (P2P) traffic versus transfer traffic (6th freedom). Select a single hub or multi-hub operations

 

  1. high yield versus low yield passengers

 

  1. the cabin layout and interior design (for each type of chosen aircraft) – single class or 2 or 3 class configuration
  2. the frequency of flights to destinations. Types of destinations to be served and how many? (Personal note: use Muscat as a hub, connecting china and Indian sub continent to Africa, Europe, and America. Also regional gulf capitals, and major cities destination to Egypt, Amman, and Beirut. Frequencies as you see fit)
  3. the level of service (entertainment level and catering – number and type of meals/drinks). Minimum on board service versus full service
  4. discuss impact of various costs on route
  5. discussion of Ancillary Revenue
  6. discuss macro and micro factors in your business model to forecast future growth over the next 5 – 10 years
  7. current fleet size and growth over the next few years

Notes:

  1. Account for the main competitors on the chosen routes. (Competing with Emirates, Etihad, Qatar airways, Oman Air and Saudi airlines. Making the airline a full service carrier rather then a low coast.)
  2. Aircraft(s) performance and characteristics should be accounted for.
  3. The branding of your chosen airline should be taken into account.
  4. The strategy of your chosen airline should affect your analysis.
  5. Your report should be between 3500 and 5000 words.
  6. Conduct an in-depth research of your airline, market segments, competition type of in-class features (seats, entertainment, catering etc.) to support your analysis.
  7. Use information from an airline that you are familiar with and that has a sizeable set of documents pertaining to it on the Internet.

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