945: Marketing insurance products and services

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Assignment 1
Provide a brief context for either an insurance organisation, or a division of an insurance organisation, with which you are
familiar.
For this insurance organisation, or division of an insurance organisation:
• Identify one significant existing product.
• Explain briefly how the marketing function contributes to identifying and winning new customers for this existing
product.
• Analyse how the marketing function works with other business functions to ensure new customer expectations, in
relation to this existing product, are met.
• Make recommendations, based on your analysis, to improve the fulfilment of new customers’ expectations for this
existing product.

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